White Balloon Day Support Report

Summary

• Bendigo Bank displayed our posters and collected donations at their 400 plus branches throughout Australia. Bendigo also donated $5000 towards out Brisbane WBD luncheon. Bendigo continues to accept donations for Bravehearts at all its branches.
• Terry White Chemists advertised WBD to its database of 1.5 million customers, displayed our posters and sold WBD tote bags in 150 stores nationally. We received a donation of $46,500 from the sale of the bags.
• Bravehearts used its existing social media relationships with YouTube, Myspace and Google to promote WBD. Myspace featured a prominent free advertorial on White Balloon Day on its home page and Google contributed $30,000 to the campaign.
• Nutrimetics Australia invited staff to display and sell WBD merchandise at Nutrimetics Gold Coast conference. Nutrimetics consultants also sold WBD tote bags nationally during Child Protection Week.
• NRL Referees and insurance giant AAMI joined forces to create the opportunity for Bravehearts to showcase our brand on the front of NRL Refs jerseys for Round 26 of the Telstra Premiership played during Child Protection Week.
• The Nine Network and Foxtel produced and broadcast WBD commercials.
• Sky News journalists wore WBD badges.
• Fairfax Radio Network and DMG Radio produced and aired national WBD commercials.

• The Territory Government is displaying our white balloons in foyers and at ‘Wear White Day’ events held in government agencies.
• NAPCAN NT (funded by NT Gov) organised a White Balloon Day launch through primary schools in Alice Springs as well as at their official Child protection Week Breakfast in Darwin. Hundreds of school children and officials released white balloons in Darwin's Liberty Square
• Deliveries of our WBD flyer made to all government schools through weekly government courier.

• Queesland Government
• Dept of Child Safety promoted active involvement in White Balloon Day activities including the promotion of ‘Wear White Days’ as well as the display of posters and balloons. 
• Dept communities promoted White Balloon Day through internal communications with regional offices and funded NGO’s.
• Dept Justice and Attorney General supported White Balloon Day’s D-Day (Disclosure Day) through the release of media statements.
• The Queensland Police Union included the White Balloon Day Cocktail Party invitation in their magazine.
• Queensland Police Service (CPIUs) throughout Qld were encouraged to participate in White Balloon Day celebrations with the distribution of balloons, posters and printed victim support materials to all CPIUs in Qld for display.
• Dept Education and Training posted notices and links on their bulletin board.

• Mackay: child Friendly Community Action Groups White Balloon Day event on Tuesday 8 September at the Shakespeare Child and Family Centre.  State Member for Mackay Tm Mulherin said, “Community members were invited to attend.  Children will be given a white balloon and will tie it to the fence in a show of support for a safe environment for all children in Australia.
• South East Queensland radio broadcaster River 949 ran 48 community radio advertisements for Bravehearts.
• The Australian Association of Social Workers placed a notice about White Balloon Day in its Queensland newsletter, QSW.
• Kids on the Coast magazine ran White Balloon Day ads and a notice on its events page.  
• Black and White Cabs decorated its 1000-strong South-East Queensland fleet with WBD car flags and distributed flyers about Bravehearts and WBD to passengers.
• Napranum Shire Council organised a WBD march and activities at the Napranum Pre-school, attended by Mayor Roy Chevathen.
• Brisbane Broncos sponsored the production of our new flagship awareness raising publication, Break The Silence
• PCYC displayed white balloons at 50 outlets throughout Queensland. The PCYC/Qld Police stand at the Brisbane 'Ekka' distributed WBD merchandise during the 10-day show. The stand was visited by 51,297 adults and children.  

New South Wales

• Dept of Education included our WBD flyer in its 'Side by Side' newsletter that goes to all schools.
• Dymocks bookstores provided cash sponsorship for our WBD Sydney Cocktail party and also dressed its Sydney store in White Balloons for White Balloon Day.
• Nutrimetics held a fundraising luncheon at its Sydney headquarters.
• NSW MP Anthony Roberts mentioned Bravehearts and White Balloon Day in an address to the House during Child Protection Week.
• Bravehearts supporters enlisted the help of NSW MPs in decorating NSW Parliament House with balloons. MPs also wore WBD badges.
• The Sunday Telegraph newspaper featured media commentary and feature articles on Bravehearts and WBD.

• Ready Set Safe organised a celebrity-studded event at the city mall.

• A WBD launch breakfast was held at Parliament House in Canberra.

• In Wangaratta, White Balloon Day celebrations were delayed for a month after a judge issued a surprise injunction on the campaign reasoning that it might prejudice a case before the courts. The day was instead held on October 9 with Derryn Hinch broadcasting his 3AW radio show from the northern Victorian town. Wangaratta CBD was awash with white on the day, with more than 4,500 balloons displayed outside business around the town.